Who we help / Hotels and resorts

For hotels and resorts

Is your beach getting smaller every season?

Your beach is part of your room rate. CCell designs reefs that calm the waves and help sand build back up, so your guests keep the beach they booked.

Start your free Beach Stability Check See how it works

Free, no obligationResults in a few daysBuilt for your stretch of coast

Royal Resorts pier, Cancun — CCell habitat project

What a shrinking beach costs

Guests notice before the accounts do

Erosion is gradual, then sudden. A storm season can take away metres of sand, and with it the thing your guests travelled for.

Less beach to sell

Fewer sunbeds, crowded frontage and beach weddings or events that no longer fit.

Rougher, less safe water

Bigger waves reaching the shore mean fewer swimmers, more red flags and more guest complaints.

Reviews and rates slip

When the beach no longer matches the photos, it shows in reviews, then in occupancy and room rates.

Two years of beach loss in front of a Playa del Carmen resort. Hotels on this coast lost over 50 m of sand in places (images from ccell.eco)

What is your beach worth to you?

Your free check includes an estimate of the revenue tied to your beach, based on rooms, occupancy and rate.

Get your estimate

What changes with CCell

A wider beach, calmer water and a reef worth snorkelling

We place a designed reef offshore. It breaks the wave energy before it reaches your beach, so sand can settle and build up again.

More beachCalmer water behind the reef lets sand settle instead of washing away.
Calmer swimming waterSmaller waves can make the swimming zone calmer. Currents and safe access are part of the site assessment.
Your sea view stays a sea viewA low reef profile keeps the view open. Its height and visibility depend on your site and tides.
A new guest experienceThe reef becomes home to fish and coral - a snorkel trail on your doorstep.
Watch it growRegular underwater surveys and photos let you, your team and your guests follow the reef as it comes to life.

Marine life on a CCell reef (CCell photo)

How it works for your resort

Start with evidence, not a sales pitch

Every project starts small. You only move to the next step when the evidence says it is worth it.

Step 1

Free

Beach Stability Check

How your shoreline has changed over the last 20 years, normal and storm wave heights, likely climate effects and a simple 1-5 concern rating.

Start your free check

Step 2

Detailed Beach Assessment

Adds seabed depth and shape and site modelling of waves, currents and tides. You get a clear recommendation: act, monitor, or recheck later.

Ask about an assessment

Step 3

Reef design and permits

A reef designed for your exact frontage. We handle the licences and permits as part of this stage.

How we design reefs

Step 4

Install and monitor

Installed in your low season with light modular units, then monitored so you can see the beach and reef respond, typically within four to six months.

About monitoring

Reef units being placed, a unit in position, and rock growth being measured on a reef (CCell photos)

Results

Already working on resort coastlines

Two projects on Mexico's coast - one inside a resort, one protecting a public beach.

Royal Resorts, Cancun, Mexico

A living reef at the end of the resort pier

The resort wanted more marine life and an underwater experience for guests. CCell installed a reef at the end of its 80 m pier in October 2021, powered from the pier's existing supply through a CCell Sense power module. Within six months a bare steel frame had become a living structure.

200 mresort beachfront

6 monthsbare frame to living reef

~6 mmrock growth a month

Read the Royal Resorts story

Telchac Puerto, Yucatan, Mexico

Sand back on a beach that had been eroding for a decade

Working with the local municipality and Yucatan state government, CCell installed a 50 m reef 80 m offshore in three days. Sand built up behind the reef within weeks.

250 mof coastline protected

3 daysto install

3 weeksto first beach recovery

Read the Telchac story

What else the reef brings

More than a wider beach

Because we protect your beach with a reef rather than a wall, it keeps giving back once it is in the water.

A snorkel and dive siteAdd underwater sculptures and lighting to create a reef trail for guests.

Guest reef-buildingGuests attach their own small steel shape, which grows into the reef.

Staff who are proud of itAt Royal Resorts, staff and guests told us they were proud to be part of it.

Evidence for your brandSurvey photos and data for sustainability reporting, if you need it.

Illustration of a sculpture reef unit (CCell). Why we build reefs

Questions owners and GMs ask

The practical bits

What does a reef cost?

As a guide, a protection reef of 100 metres or more in 1.5 to 3 metres of water has typically cost US$1,000 to US$2,200 per metre, including survey, design, manufacture and installation. Permits management, power and ongoing maintenance are quoted separately. Your assessment sets out the scope and site-specific cost.

How long would our reef be?

As a rule of thumb, 80 to 110 percent of the length of beach you want to protect. Our modelling sets the exact length, depth and distance from shore.

Do we need permits?

Yes, and we handle them. Licences and permits are secured during the design stage.

Will guests see it?

Very little from the beach. Its height is designed for the site and tides, and its ends are marked for safety. Guests who snorkel will see a reef full of life.

How long does installation take?

Days, not months, and planned for your low season so guests are barely aware of it. Our Telchac reef went in in three days with local teams.

Our beach is shared with neighbours. Can we still do this?

Yes. Neighbouring properties often share the cost and the benefit. We can help you bring them in.

What maintenance is needed?

Very little. Our control system flags any problem with an individual unit, and we look after inspections and repairs under a service contract.

Free Beach Stability Check

Find out how stable your beach really is

Tell us where your beach is. We will look at how it has changed, how exposed it is, and whether it is worth a closer look. No site visit needed.

20 years of shoreline changeFrom satellite imagery of your frontage
Wave exposureNormal and storm wave heights at your beach
A clear 1-5 concern ratingWith a plain-English summary you can share with owners

Prefer to talk? Paul Savill, Head of Client Services
paul@ccell.eco | +44 (0)207 690 0485